In a famous study on the paradox of choice, psychologists created a display at a local supermarket of 24 varieties of gourmet jam, telling shoppers that if they sampled the jam they’d get a coupon. On a different day they offered the same deal, but with only six jams on display. The larger display yielded more interest, but when it came time to buy, people who saw the smaller display were ten times more likely to purchase.Ģ43 TV channels, 34 styles of shoes, 56 choices of furniture upholstery and 76.5 choices in ice cream flavors (and that’s not even counting dairy-free, frozen custard, fro-yo, etc. We live in a time where we have the luxury of choice, yet strangely more options don’t equal more satisfaction.įrom an article in the New York Times, “Research … shows that an excess of choices often leads us to be less, not more, satisfied once we actually decide. There’s often that nagging feeling we could have done better.” Think about the last time you went to a restaurant, made your selection from the menu, only to look longingly at your friend’s choice once the meals showed up at the table. The science of marketing analyzes buyer psychology, namely what will get your prospect to convert, or perform the action you want. Yet, if you give a prospect too many choices, and too much information about each choice, they are likely to suffer paralysis by analysis. Think about your practice website: You want to spoil your customer with choice right? After all, you have so many services, so many staff members, and so many ways to engage your prospects and patients. And there’s a lot of information you want to get across! Follow us on Facebook, Tweet us, check out our free consultation, tag a friend, email us, we have five promotions going, each with their own code, etc.As part of our Claiming Your Independence series, a healthcare provider shares his success in launching a new practice during a pandemic.ĭr. Mike Eldirani, founder of Life Medical Center, didn’t listen to the nay-sayers when he opened a new clinic right after COVID-19 hit. Instead, he forged ahead courageously – and grew beyond anyone’s wildest expectations. Eldirani shares six simple steps that fueled his success.ĭr. Eldirani’s first business decision was to hire Elite Medical Billing Company, which had used Kareo to run its own finances since its inception 10 years earlier. They recommended adopting an EMR that combines with billing software for a seamless interface, namely Kareo. “We installed the entire Kareo suite from day one, which gave them an end-to-end system. The back office integrates flawlessly with the front office. It’s really smooth,” says Diana El Masri, CEO of Elite Billing Company. Life Medical Center also implemented the Kareo Engage function for electronic communication with patients and prospects. It put the system to work immediately to market flu shots and COVID tests on the Internet. “In a single day, the clinic attracted 150 new patients for injections and tests, thanks to social media. It was a very clever way for a new practice to get a foothold in the market,” El Masri says. Similarly, Life Medical Center uses Kareo Engage to follow up after each patient visit to boost social media reviews. “Patients are sent an after-visit survey about their experience,” says Dr. Patients are directed to our Google business page to leave a review as well. I am very active on social media myself, which also creates name recognition for the clinic. In just six months, we have earned 500+ Kareo reviews and 500+ Google reviews, almost all of them five stars. The clinic utilizes Kareo Engage to send patients texts and/or emails, remind them about upcoming appointments, schedule an exam, or even wish them a happy birthday. “We find that patients like getting texts, compared with being hassled by a phone call,” says El Masri. “It’s so much more convenient for everyone. Although we also do emails, people seem to prefer texts – especially with younger patients.” They can reply by text and resolve the matter quickly. The Kareo Engage is making a big difference with timely test notifications. “Kareo receives and stores lab results electronically and posts them on the patient portal about the time the doctor sees them. Patients can check the findings on their own without needing to call the office – getting their results in hours, not days. This is faster than any other practice I’ve seen and is proving to be a genuine differentiator for the clinic,” says El Masri.
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